Daily Rant, Video Games

Day 195: League of Legends… the Marketing Campaign

I feel like I’ve made this abundantly clear over the 195 different daily rants across my two sites, but for today’s subject in particular I feel I must emphasis: this is all my personal opinion. If you disagree with me, that’s perfectly fine. I’m not trying to attack anyone personally, and if it comes across as though I am, then I will admit that I have failed and deserve whatever criticism I have coming.

With that in mind, let’s get started.

Let me also get this right out of the way while I’m at it: this is not a bad game. For a free multiplayer experience, this game could be considered a good, fun time. However, all of that is completely flushed down the toilet due to the extremely toxic player base. Much like many other competitive games, the ‘hardcore’ LOL (Jesus that is the most cringe worthy and accurate abbreviation that they could’ve possibly landed with) players spend more time cursing out their teammates than they do playing the game.

If you enjoy the game, good for you. I’m glad you have fun. Just make sure to remember how to be a descent human while playing, okay? Good. Now, with that out of the way, on to the actual topic.

Who else is sick to death of the ads for this game?

If you’re one of the lucky ones and you haven’t run into these, allow me to summarize. League of Legends ads are usually short animated videos created by the fans themselves. Essentially, the developers asked the fans to advertise the game for them, voice acting and all.

Now, let’s start with the positives. This is a nice little way for the developers to celebrate the fans by using their animations as ads. It’s essentially the same thing as a contest: if you’re video is considered good enough, then it’s put on a pedestal for the whole world to see. Work hard, and maybe that will be you. It’s a nice enough thought.

Until you realize that it’s just the developers being lazy.

I’m sorry, but it’s hard for me to get interested when an ad interrupts whatever I’m watching to show me a fanboy with a low quality microphone and do-it-in-one-take voice acting (that came off as really mean, but I meant that more as a criticism than an insult; considering the quality of their animation, I feel like a little more time and practice with their voices could help them create better content) tell me why I shouldn’t play the games I enjoy so I can play a game they enjoy. It feels the same as when my little brother bursts into my bedroom screaming about another new Five Nights at Freddy’s game.

That’s a real thing that has happened to me, by the way. Several times.

Do you know what does get my attention? Something that shows me the quality of the game as well as the quality of it’s player base. A high-quality, professionally done ad that makes the game itself look appealing grabs me far more than… young kids or teenagers trying to convince me with indie-quality animation.

Look, I can understand the appeal of this kind of marketing. It makes each ad feel more genuine and human, seeing as they’re made by people who love the game. And I also understand that different kinds of ads work for different kinds of people. I may not find these effective, but I’m sure someone has gotten into League because of these ads.

As I mentioned earlier, this is all my opinion. I don’t like these ads because they feel like a gross combination of fan exploitation, desperation and laziness on the part of the League devs. Am I wrong? Maybe. Who knows? But that’s how it feels to me, personally.

Still, like I said, the people who make these ads aren’t at fault. It’s clear that they genuinely love the game, and their talent in animation is certainly there. If they learn how to use their voice comfortably and confidently and further improve the quality of their animations through practice and time, these guys could make some incredible content. When I accuse these ads of laziness, I don’t aim that at the creators: it’s clear that they work hard. This is entirely directed at the developers.

I can, however, say something positive about these.

They’re a refreshing breath of air after all those god damn Destiny 2: Forsaken ads.

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